About UNTAPPED
We make sponsorship work
like modern marketing.
We founded UNTAPPED to close the gap between how sponsorship is bought, sold and activated - and how high-performing marketing is planned, delivered and measured.
That is why we exist - to help sponsorship deliver measurable commercial value, not just visibility, content or activity.
Founders
Three founders. One joined-up view of sponsorship.
Our team brings together deep rightsholder experience, brand and agency-side marketing expertise, audience intelligence, creative development and paid distribution - connecting the parts of the process that too often work in isolation.
Simon Eaton
Audience data and understanding, marketing strategy, paid media and technology
Simon leads UNTAPPED's audience and performance strategy - turning behavioural data, audience segmentation and sponsor objectives into sharper activation and more measurable value for rightsholders and brands.
Experience
Steven Gould
Commercial strategy, sponsorship, activation and client leadership.
Steven turns strategy into clear, practical delivery - bringing more than 20 years' sport and entertainment experience to the task of converting audience insight, partner objectives and commercial strategy into stronger activation and measurable sponsorship value.
Experience
Tom Hines
Extensive rightsholder experience, media strategy, digital content and production
Tom turns audience insight into creative work that fans respond to - bringing more than 20 years across sport, broadcast and technology to creative strategies, content formats and activation ideas that connect partner objectives with real fan behaviour.
Experience
How we work
Three promises that shape everything we do.
Focused on commercial value.
Everything we do is built around the outcome the partnership needs to deliver - whether that is revenue growth, stronger partner pitches, audience action, brand performance or measurable sponsorship value.
Built to fit your team.
We make complex sponsorship thinking easy to share and implement within existing structures - so the work helps you move faster, not create another layer to manage.
Senior thinking, delivered at pace.
You get a sharp, responsive and attentive team focused on what matters most - clear decisions, actionable outputs, quick progress and a premium level of service throughout.