All case studies
Lead generation
Affluent audience campaign
Lower cost-per-lead, higher impressions, more efficient reach.
- lower CPL
- 4×
- more impressions
- 3×
- more efficient reach
- 4×
Challenge
What we were asked to change
A direct-response campaign targeting an affluent audience at premium cost-per-lead.
Approach
How we approached it
We enriched the seed audience with behavioural and attitudinal data, removed two overlapping remarketing pools, and re-weighted spend toward the moments of highest intent.
Outcome
What it returned
Cost-per-lead fell by 4×. Impressions tripled. Efficient reach lifted 4×. Same budget, better commercial outcome.
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