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Brand lift study
10× purchase-intent benchmark in a category that rarely moves.
- purchase intent
- 10×
- brand awareness
- +8%
Challenge
What we were asked to change
Demonstrate that sport sponsorship can move the hardest metric in a brand lift study (purchase intent) in a category most brands consider unmovable.
Approach
How we approached it
We partnered with the client to run a formal Brand Lift Study across a controlled audience segment, using enriched psychographic data to select creative treatments.
The media plan prioritised sponsorship-native inventory over generic digital surfaces, with identical creative running in both environments for clean comparison.
Outcome
What it returned
Purchase intent moved 10× above benchmark. Brand awareness lifted eight points on an audience that was already warm.
We rarely see uplift in consumer action intent of the kind UNTAPPED achieved - it’s one of the hardest metrics to move.
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