300m+ reach and 10× click-throughs against the category benchmark.

A global fintech partner with a category-leading football sponsorship, but activation was generic and the partnership was plateauing on reach and ROI.

We rebuilt the activation around affluent-audience psychographics, segmented creative by territory, and shifted budget away from top-of-funnel awareness into conversion-weighted distribution.

Reach crossed 300 million across the campaign. Click-through rates ran at 10× the previous benchmark. Return on ad spend improved by 50%.