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Tottenham HotspurExpressVPN

Global activation

4× ad ROI in the UK, 5× click-throughs in the US, 8× engagement in South Korea.

ad ROI · UK
CTR · US
engagement · SK

Challenge

What we were asked to change

A global privacy brand wanted the football sponsorship to perform differently in every territory, without fragmenting the creative platform.

Approach

How we approached it

One creative spine, three regional executions. Insights fed a regional media plan and buying was run transparently from a single desk.

Outcome

What it returned

4× ad ROI in the UK, 5× click-throughs in the US, 8× engagement rate in South Korea. One platform, three territory-winning executions.

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