All case studies
Traffic acquisition
Website visitors campaign
Seven times lower cost-per-lead at eight times the traffic.
- lower CPL
- 7×
- higher traffic
- 8×
- efficient reach
- 3×
Challenge
What we were asked to change
Drive qualified traffic at a cost the client had not previously hit.
Approach
How we approached it
Segment-led creative, cut two channels that were performing on vanity metrics but not traffic, and scaled the two that were.
Outcome
What it returned
Cost-per-lead down 7×. Traffic up 8×. Efficient reach up 3×.
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